Top 5 Delivered Meal Kits and Specialty Foods Apps in Turkey Q2 2023

In Q2 2023, the top 5 delivered meal kits and specialty foods apps on the unified platform in Turkey exhibited a range of performance metrics in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.

Vivino: Buy the Right Wine saw a consistent rise in weekly revenue, peaking at about $3 in several weeks of the quarter. Weekly downloads exhibited a downward trend, starting at 433 and reaching a low of 251, before recovering slightly to 364 by the end of June. Weekly active users also showed a gradual decline from approximately 4.9K to 4.1K, with a minor increase to 4.6K in the final week.

HelloFresh: Meal Kit Delivery had no reported revenue throughout the quarter. However, weekly downloads fluctuated, peaking at 242 in late April and ending the quarter at 140. Active users demonstrated a relatively stable pattern, maintaining numbers around 1.6K to 1.7K, with a slight increase to 1.7K by the end of June.

Green Chef: Healthy Recipes also reported no revenue during this period. The app’s weekly downloads saw a notable spike to 132 in late April but generally hovered around 30-100 downloads for the rest of the quarter. Active users remained steady, ranging from 120 to 240, with minor fluctuations throughout the quarter.

Factor_ Prepared Meal Delivery showed no revenue as well. Weekly downloads increased significantly from a single download in late March to a peak of 98 by mid-June, before ending the quarter at 59. Active users demonstrated a steady rise, starting at 12 in mid-April and reaching 220 by mid-June, slightly decreasing to 207 by the end of June.

EveryPlate: Cooking Simplified reported no revenue throughout Q2 2023. Weekly downloads fluctuated, peaking at 45 in the final week of June. Active users showed a steady increase, starting at 119 and rising to 174 by the end of June.

This analysis highlights the varied performance of these top apps in Turkey’s delivered meal kits and specialty foods category. For more detailed insights, visit Sensor Tower.